The Brand Story.
We built this brand for the entrepreneurs, the builders, and the ones who refused to quit. For the people who carry scars they don't talk about and lessons they'll never forget. We exist to turn resilience into style. To wear the process, not just the outcome. Because real strength isn't polished. It's earned.
Every piece we make carries that belief. Every design, every message, every detail is intentional. We don't hide the hard parts. We wear them.
"Be Kind To Your Future Self"
DAVID MELTZER // FOUNDER & BUSINESS STRATEGIST
David's story is defined as much by what he lost as by what he gained. By his early 30s, he was a multimillionaire. Then he lost it all, including over $100 million, and had to rebuild from the ground up.
Instead of hiding his mistakes, he turned them into his greatest teachers. Today he's a best selling author, globally recognized speaker, and entrepreneur on a mission to empower over one billion people to be happy. Living proof that setbacks aren't the end. They're the foundation.
DREW O'BRIEN // FOUNDER & CREATIVE DIRECTOR
Drew is the founder of Make Cool Sh*t, a design and strategy studio, and Sunday Sauce, a luxury street fashion brand. In 2017, he was laid off from his dream job as an art director. It ended up being the best thing that ever happened to him. Forced into entrepreneurship, he stumbled through mistake after mistake, learning as he went.
He still does. With over 17 years of brand building experience, he brings the vision, identity, and storytelling that turn this into a movement. Mistakes aren't the detour. They're the path.
LORI ANN LIVACICH // FOUNDER & PRODUCT OPERATIONS
Lori is a creator, connector, and entrepreneur with over 25 years of experience in sales, product design, and ethical sourcing. From breaking barriers in her family's produce business to launching story driven products like the Hero Lapel Pin, she's built her career on turning obstacles into opportunities.
Through every challenge, her belief has remained the same: mistakes aren't roadblocks. They're the way forward.
